Genesis Brand Identity Programme: New brand creation
With today's increasingly competitive marketplaces, differentiation and recognition are key. Your brand must be powerfully and consistently expressed through more media channels than ever before. Consistent expression at every point of contact builds awareness and ensures that your brand is positioned quickly and correctly in the minds of your audience.
The Genesis Identity Programme is more than a system or process used to produce a new set of design guidelines. Genesis allows organisations a unique space to evaluate themselves, and an opportunity to create possibilities for positive and sustainable growth. It enables organisations to create exciting new futures.
A brandwide review is an incredibly powerful tool. It can reset expectations and understanding, alter perceptions and influence opinion, more so than any other single marketing activity. Fundamentally, it gives rise to an all-encompassing mindset where responsibility for, and ownership of the brand becomes inherently linked and ingrained in everyone in your organisation. In other words, a reference point for all decisions and activities.
The reason why organisations decide to create or change brand expression is seldom simple; that the logo looks a little tired or dated for instance. It is usually for one or a multitude of reasons such as those listed under “Benefits of the Genesis Identity Programme".
Genesis ensures that:
Your brand is positioned quickly and effectively in the minds of your target audiences, at each and every point of contact
You enjoy competitive advantage through brand differentiation
Vital messages are conveyed powerfully, correctly and consistently. The single BIG idea that drives your organisation is expressed in a way that invites others to engage with you.
Genesis allows you to manage your own identity assets or if preferred, we can act as brand custodians. We can track your brand's performance and the work that we do, all of which provides vital intelligence for continuous improvement. You can avoid communicative surprises as you will be better protected, better able to cope effectively with change, enjoy greater recognition, and ultimately, performance.
Superior brand expression starts with learning about you, your market and your competitors. Our brand strategists work closely with you to define the core tactics that will effectively complement your business plan, and guarantee the commitment from all stakeholders for the brand journey.
Your staff must be encouraged to become
whole-hearted ambassadors for your brand. Genesis has been designed to ensure we communicate strategies clearly and coherently, enrolling everyone in the plan. We believe we can take you and your company on a fascinating journey, discovering the essence of your organisation, and expressing that spirit through the development of a unique graphic language.
We can provide your business with the tools to realise the full potential of your brand and make it a powerful force, delivering sustained benefits.
Benefits of the Genesis Identity Programme
gain competitive advantage
create distinctive differentiation
position or re-position your organisation
build loyalty and confidence, internally and externally
increase awareness and visibility
add value, defend or create a premium
reduce risk
promote or protect market share
overcome barriers to trade
facilitate and accommodate acquisitions, mergers,
new ventures or diversification
promote new or changed core competencies
better reflect your organisation's true status
Brandgraphica Operational Perspective
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Understanding branding
The fundamental truths about branding
Show me an identity that has been created using the Genesis Identity Programme
Imagine a whole new future for your brand...
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